Personal Branding

Ok, this post is for all you Melburnians and anyone who has been in Melbourne of late. It is a post on the subject of "Personal Branding". I'm sure you would have noticed that one particular little Chinese man has been getting a lot of press and its all good press... at least on the surface. Cr John So (the Honourable Mayor of Melbourne) has somehow captured the hearts of the general public during the recent Commonwealth Games and this has somehow carried on a while after the Sierra Leone athletes were located. Now if you're like me, you have no idea how this happened and you're probably still baffled at his astronomical rise to fame. There is considerable scope here for the goat to get out and about to do some research to explain this phenomenon, but as you effective researchers will know, some qualitative groundwork is required as the first step. So before I go any further to present my thoughts (and rants) on Personal Branding, here is a brandkudos debut - an interactive cyber-poll on the very issue. In the words of Cr So himself "I invite you all" to participate if you would like to see this whole thing cracked open and the secrets revealed. Happy voting!